Job Summary

We are seeking an experienced, proactive, and results-driven Senior Marketing Specialist / Marketing Manager to lead vertical-industry marketing strategies and integrated campaign execution across Türkiye.

The role will design and execute end-to-end marketing campaigns for key industries such as Education, Healthcare, Finance, Manufacturing, and Hospitality. The employee will also work with Product Managers on Go-to-Market launches and support domain- or product-level campaigns for Datacom/IP, Optical, Storage, IdeaHub, and Digital Power when needed.

The position focuses heavily on full-funnel B2B digital marketing, project management, offline events, and cross-functional coordination.

Key Responsibilities

1. B2B Digital Marketing and Full-Funnel Lead Generation

• Lead local B2B digital campaigns targeting vertical-industry decision-makers through LinkedIn advertising, InMail, content operations, targeted email marketing, and specialized industry media.

• Design end-to-end digital acquisition funnels using white papers, solution brochures, case studies, and landing pages to generate qualified marketing leads.

• Monitor CPL, CTR, conversion rates, and ROI to optimize targeting, content, and media spending.

2. Vertical-Industry Marketing and GTM Collaboration

• Develop integrated marketing plans for strategic vertical industries.

• Work with Product Managers to localize GTM strategies and translate technical capabilities into industry-specific business value propositions.

• Support product-focused campaigns for Datacom, Storage, Optical, IdeaHub, and Digital Power when required.

3. Offline Events, Industry Summits, and Roadshows

• Plan and manage industry roundtables, vertical summits, national ICT exhibitions, and commercial roadshows.

• Oversee booth layouts, visitor journeys, executive agendas, branding materials, and third-party event agencies.

4. Project Management and Cross-Functional Coordination

• Lead complex campaigns by managing work breakdown structures, milestones, budgets, and contingency plans.

• Coordinate Industry Sales, Solution Architects, Product Managers, and Regional/HQ Marketing teams to ensure aligned execution.

Qualifications and Requirements

• Bachelor’s degree or above in Marketing, Business Administration, Communications, Computer Science, Telecommunications, or a related field.

• At least three to six years of solid B2B marketing experience, preferably in enterprise ICT, telecommunications, cloud/software, or a high-tech multinational company.

• Experience in marketing campaigns for vertical industries such as Finance, Education, Healthcare, or Manufacturing is preferred.

• Strong practical experience in LinkedIn enterprise advertising, B2B audience segmentation, content-driven lead generation, and automated email marketing.

• Strong project management and multi-stakeholder coordination skills.

• Proven experience in independently managing B2B events, industry summits, or exhibitions with more than 100 participants.

• Proficiency in generative AI tools for industry research, messaging development, and campaign planning.

• Native or bilingual Turkish and full professional proficiency in English.

• Mandarin Chinese is an advantage.

• Strong ownership, communication skills, resilience, and ability to work effectively in a multicultural environment.