Job Summary

We are seeking a proactive, creative, and highly responsible Junior Marketing Specialist to join our Enterprise Business team in Istanbul. The role will support brand awareness and product promotion across the commercial ICT portfolio, including Datacom, Optical, Storage, IdeaHub, and Digital Power solutions.

The main focus will be digital content creation, multi-channel campaigns, promotional visual and video production, and AI-assisted marketing workflows, with occasional support for offline events.

Key Responsibilities

1. Digital Marketing and Campaign Operations

• Plan, execute, and monitor B2B digital marketing campaigns through LinkedIn, Instagram, and email marketing.

• Manage local social media accounts to increase engagement, generate leads, and support local brand positioning.

• Track campaign metrics and prepare performance summaries.

2. Visual, Video, and AI-Assisted Content Production

• Create promotional graphics, infographics, posters, banners, and digital flyers for B2B ICT products.

• Shoot and edit short videos and product demonstration content.

• Use generative AI tools to support copywriting, image generation, and video production.

3. B2B Copywriting and Product Storytelling

• Draft marketing content for social media, newsletters, solution brochures, and product landing pages.

• Localize corporate materials and adapt technical messages into clear Turkish and English marketing content.

4. Collaboration and Event Support

• Work with Product, Sales, and Corporate Communications teams to align messaging and deliver materials on time.

• Provide occasional on-site support for seminars, workshops, and marketing events.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, New Media, Graphic Design, Business Administration, or a related field.

• Zero to two years of relevant experience. Fresh graduates with relevant internships or strong portfolios are welcome.

• Proficiency in graphic design and video-editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, CapCut, Canva, or Figma.

• Familiarity with generative AI tools such as ChatGPT, Claude, Midjourney, or Runway.

• Understanding of digital media operations, social media campaigns, and email marketing.

• B2B or technology-related copywriting skills; a portfolio is preferred.

• Native or bilingual Turkish and professional working proficiency in English.

• Mandarin Chinese is an advantage.

• Strong responsibility, time management, learning agility, communication skills, and ability to work under pressure.